There is a phrase we use continually in our blogs, posts on Facebook and through other forms of communication such as email and that is simply, Great Coffee, Great Cause. I think it’s time that term is defined as it really shares some key elements of what Passionate Harvest is all about and why these two elements are partnered together in what we do.
The key to what we do and let’s face it, is great coffee and when our roasters bring the coffee to the “peak” flavor profile, then hand it to their wholesale, retail or mail order customers to enjoy, we want them to feel confident that the coffee is a showcase coffee from that origin. That begins with the farmer, partnering with them, providing key elements such as a way to cup their own coffee, water filtration and something that many do not discuss and that is paying a premium for quality coffee. Our relationship and direct trade coffee comes through farmers, mills and importers whose desire is to reward growers for their efforts, giving them a hand up out of poverty or difficulty rather than simply a hand out. Our partnership doesn’t end there though, it’s also about building relationships with our roasters, not just seeing them as a customer but being there as a resource to help them establish roast profiles, answering questions about the coffee and being a reference for them. All of this, helps the consumer enjoy a great cup of coffee!
There are many amazing non-profits, several focused on coffee that are wonderful to support and of course financially supporting the growers who work so hard to produce this coffee should be part of that. The non-profits we support through our coffee are in the coffee lands doing the work both when times are good and when times are difficult. Our desire is to support sustainable work such as replanting of coffee seedlings in areas devastated by Roya, establishing cupping labs and education for women and children. Our desire is also to support “transformational” work, not only reaching out to the physical needs but the spiritual, so areas such as Vacation Bible School, after school meal programs, tutoring and even church planting.
How Do The Two Work Together?
Our desire is for people to purchase coffee from our roasters because they enjoy the quality of the coffee and then can also reflect on the wonderful work it supports. The two have to work together, both in equal balance, consumers will only purchase so many bags of coffee that does not meet their standards because it supports something close to their heart. Why not have a great coffee that they enjoy and can warm their hearts that it supports a cause that they are passionate about.